Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Relationship Marketing

Relationship Marketing

Tjek vores konkurrenters priser
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Tjek vores konkurrenters priser
Normalpris
kr 507
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9780750648394
Indbinding: Paperback
Udgave:
ISBN-10: 0750648392
Udg. Dato: 30 okt 2002
Længde: 14mm
Bredde: 156mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 okt 2002
Forfatter(e) Martin Christopher, David Ballantyne, Adrian Payne


Kategori Konkurrence i erhvervslivet


ISBN-13 9780750648394


Sprog Engelsk


Indbinding Paperback


Sider 264


Udgave


Længde 14mm


Bredde 156mm


Højde 234mm


Udg. Dato 30 okt 2002


Oplagsdato 30 okt 2002


Forlag Taylor & Francis Ltd

Vi anbefaler også
Kategori sammenhænge