Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Relationship Marketing
Engelsk
Bogcover for Relationship Marketing af Martin Christopher, David Ballantyne, Adrian Payne, 9780750648394
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780750648394
Indbinding:
Paperback
ISBN-10:
0750648392
Udg. Dato:
30 okt 2002
Størrelse i cm:
23,4 x 15,6 x 1,4
Oplagsdato:
30 okt 2002
Paperback 2002
Format:

Bog beskrivelse
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

... Vis mere

Forlags Vejl. pris
554,39 kr
Hos Booktok
511 kr
spar 8%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780750648394
Indbinding:
Paperback
ISBN-10:
0750648392
Udg. Dato:
30 okt 2002
Størrelse i cm:
23,4 x 15,6 x 1,4
Oplagsdato:
30 okt 2002
Finder produkter...
Kategori sammenhænge