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Relationship Marketing

Engelsk Paperback

Relationship Marketing

Engelsk Paperback

499 kr
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23 - 25 hverdage

Om denne bog
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780750648394
Indbinding:
Paperback
Udgave:
ISBN-10:
0750648392
Udg. Dato:
30 okt 2002
Længde:
14mm
Bredde:
156mm
Højde:
234mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 okt 2002
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