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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
Engelsk Hardback
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
Engelsk Hardback

323 kr
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Om denne bog
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.  Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Product detaljer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781937134822
Indbinding:
Hardback
Udgave:
ISBN-10:
1937134822
Kategori:
PR
Udg. Dato:
3 apr 2014
Længde:
0mm
Bredde:
138mm
Højde:
216mm
Forlag:
Taylor & Francis Inc
Oplagsdato:
3 apr 2014
Forfatter(e):
Products purchased together
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