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Religion as Brand
- An Analogy to Reconceptualize Religion
Engelsk Hardback

Religion as Brand

- An Analogy to Reconceptualize Religion
Engelsk Hardback

791 kr
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Om denne bog

Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as “sub-brands” of Islam, the dynamic of Islam and Judaism as “brands” in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi''i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.

Product detaljer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781666941548
Indbinding:
Hardback
Udgave:
ISBN-10:
1666941549
Kategori:
Udg. Dato:
15 dec 2024
Længde:
20mm
Bredde:
152mm
Højde:
229mm
Forlag:
Lexington Books
Oplagsdato:
15 dec 2024
Forfatter(e):
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