Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Reputation Analytics
- Public Opinion for Companies
Engelsk
Bogcover for Reputation Analytics af Daniel Diermeier, 9780226029627
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780226029627
Indbinding:
Hardback
ISBN-10:
022602962X
Kategori:
PR
Udg. Dato:
30 mar 2023
Størrelse i cm:
16,4 x 23,7 x 4,0
Oplagsdato:
30 mar 2023
Forfatter(e):

Reputation Analytics

- Public Opinion for Companies
Engelsk
Hardback 2023
Format:

Bog beskrivelse
A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
... Vis mere

Hos Booktok
435 kr
Læg i kurv nu
Sikker betaling
90 dages retur
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780226029627
Indbinding:
Hardback
ISBN-10:
022602962X
Kategori:
PR
Udg. Dato:
30 mar 2023
Størrelse i cm:
16,4 x 23,7 x 4,0
Oplagsdato:
30 mar 2023
Forfatter(e):
Finder produkter...
Kategori sammenhænge