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Reputation Analytics
- Public Opinion for Companies
Engelsk
Bogcover for Reputation Analytics af Daniel Diermeier, 9780226029627
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780226029627
Indbinding:
Hardback
Udgave:
ISBN-10:
022602962X
Kategori:
PR
Udg. Dato:
30 mar 2023
Længde:
40mm
Bredde:
237mm
Højde:
164mm
Forlag:
The University of Chicago Press
Oplagsdato:
30 mar 2023
Forfatter(e):

Reputation Analytics

- Public Opinion for Companies
Engelsk
Hardback
Format:

Om denne bog
A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780226029627
Indbinding:
Hardback
Udgave:
ISBN-10:
022602962X
Kategori:
PR
Udg. Dato:
30 mar 2023
Længde:
40mm
Bredde:
237mm
Højde:
164mm
Forlag:
The University of Chicago Press
Oplagsdato:
30 mar 2023
Forfatter(e):
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