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Reputation Management Revised Edition
Af: Elearn
Engelsk
Bogcover for Reputation Management Revised Edition af Elearn, 9780080557427
Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9780080557427
Indbinding:
Paperback
ISBN-10:
0080557422
Udg. Dato:
22 dec 2008
Størrelse i cm:
29,4 x 21,0 x 0,7
Oplagsdato:
22 dec 2008
Forfatter(e):

Reputation Management Revised Edition

Af: Elearn
Engelsk
Paperback 2008
Format:

Bog beskrivelse

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

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Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9780080557427
Indbinding:
Paperback
ISBN-10:
0080557422
Udg. Dato:
22 dec 2008
Størrelse i cm:
29,4 x 21,0 x 0,7
Oplagsdato:
22 dec 2008
Forfatter(e):
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