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Research in Media Promotion
Engelsk
Bogcover for Research in Media Promotion af , 9781138861268
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781138861268
Indbinding:
Paperback
ISBN-10:
113886126X
Kategori:
Udg. Dato:
7 maj 2015
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
7 maj 2015

Research in Media Promotion

Engelsk
Paperback 2015
Format:

Bog beskrivelse
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781138861268
Indbinding:
Paperback
ISBN-10:
113886126X
Kategori:
Udg. Dato:
7 maj 2015
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
7 maj 2015
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