Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Kulturstudier og medievidenskab
  3. Medievidenskab
Research Perspectives on Social Media Influencers and Brand Communication
Engelsk Hardback
Se mere i:
Research Perspectives on Social Media Influencers and Brand Communication
Engelsk Hardback
Hardback
1.065 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage
Om denne bog

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Vis mere
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781793613615
Indbinding:
Hardback
Udgave:
ISBN-10:
1793613613
Kategori:
Udg. Dato:
12 nov 2020
Længde:
21mm
Bredde:
159mm
Højde:
229mm
Forlag:
Lexington Books
Oplagsdato:
12 nov 2020
Forfatter(e):
Kategori sammenhænge