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Resistance to Innovation
- Its Sources and Manifestations
Engelsk
Bogcover for Resistance to Innovation af Shaul Oreg, Jacob Goldenberg, 9780226632605
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780226632605
Indbinding:
Hardback
ISBN-10:
0226632601
Udg. Dato:
12 jun 2015
Størrelse i cm:
16,2 x 23,8 x 2,1
Oplagsdato:
12 jun 2015
Forfatter(e):

Resistance to Innovation

- Its Sources and Manifestations
Engelsk
Hardback 2015
Format:

Bog beskrivelse
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780226632605
Indbinding:
Hardback
ISBN-10:
0226632601
Udg. Dato:
12 jun 2015
Størrelse i cm:
16,2 x 23,8 x 2,1
Oplagsdato:
12 jun 2015
Forfatter(e):
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