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Resistance to Innovation
- Its Sources and Manifestations
Engelsk Hardback

Resistance to Innovation

- Its Sources and Manifestations
Engelsk Hardback

465 kr
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Om denne bog
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780226632605
Indbinding:
Hardback
Udgave:
ISBN-10:
0226632601
Udg. Dato:
12 jun 2015
Længde:
21mm
Bredde:
238mm
Højde:
162mm
Forlag:
The University of Chicago Press
Oplagsdato:
12 jun 2015
Forfatter(e):
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