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Restaurant Chains in China
- The Dilemma of Standardisation versus Authenticity
Engelsk
Bogcover for Restaurant Chains in China af Guojun Zeng, Frank M. Go, Henk J. de Vries, 9789811309854
Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9789811309854
Indbinding:
Hardback
ISBN-10:
981130985X
Udg. Dato:
23 okt 2018
Størrelse i cm:
15,4 x 21,6 x 1,5
Oplagsdato:
23 okt 2018

Restaurant Chains in China

- The Dilemma of Standardisation versus Authenticity
Engelsk
Hardback 2018
Format:

Bog beskrivelse
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
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Specifikationer
Sprog:
Engelsk
Sider:
126
ISBN-13:
9789811309854
Indbinding:
Hardback
ISBN-10:
981130985X
Udg. Dato:
23 okt 2018
Størrelse i cm:
15,4 x 21,6 x 1,5
Oplagsdato:
23 okt 2018
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