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Retail Design
- Theoretical Perspectives
Engelsk Paperback
Retail Design
- Theoretical Perspectives
Engelsk Paperback

383 kr
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Om denne bog
The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
Product detaljer
Sprog:
Engelsk
Sider:
246
ISBN-13:
9781032837253
Indbinding:
Paperback
Udgave:
ISBN-10:
103283725X
Udg. Dato:
24 jun 2024
Længde:
23mm
Bredde:
246mm
Højde:
174mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
24 jun 2024
Forfatter(e):
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