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Retail Management
- Principles & Practices
Engelsk
Bogcover for Retail Management af , 9788177081480
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9788177081480
Indbinding:
Hardback
ISBN-10:
8177081489
Udg. Dato:
1 jan 2007
Størrelse i cm:
23,0 x 16,3 x 2,8
Oplagsdato:
1 jan 2007

Retail Management

- Principles & Practices
Engelsk
Hardback 2007
Format:

Bog beskrivelse
Indian retail business is undergoing dramatic transformation. The retail sector employs about 8 per cent of the country''s workforce and is characterised by a high degree of fragmentation with over 5 million outlets. The structure of a country''s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have emerged in the metropolitan cities but the bulk of the retail sales still take place through traditional retail formats. The emergence of new formats of retailing has attracted the attention of government functionaries, company managers and economic analysts. This book analyses the developments in retailing in India. It consists of 20 papers authored by scholars in the field.
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Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9788177081480
Indbinding:
Hardback
ISBN-10:
8177081489
Udg. Dato:
1 jan 2007
Størrelse i cm:
23,0 x 16,3 x 2,8
Oplagsdato:
1 jan 2007
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