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Retail Management, Global Edition
Engelsk Paperback
Retail Management, Global Edition
Engelsk Paperback

802 kr
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6 - 8 hverdage

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For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Product detaljer
Sprog:
Engelsk
Sider:
594
ISBN-13:
9781292214672
Indbinding:
Paperback
Udgave:
13
ISBN-10:
1292214678
Kategori:
Udg. Dato:
5 okt 2017
Længde:
18mm
Bredde:
276mm
Højde:
217mm
Forlag:
Pearson Education Limited
Oplagsdato:
5 okt 2017
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