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Retail Management, Global Edition
Engelsk
Bogcover for Retail Management, Global Edition af Joel Evans, Patrali Chatterjee, Barry Berman, 9781292214672
Specifikationer
Sprog:
Engelsk
Sider:
594
ISBN-13:
9781292214672
Indbinding:
Paperback
Udgave:
13
ISBN-10:
1292214678
Kategori:
Udg. Dato:
12 okt 2017
Størrelse i cm:
21,7 x 27,6 x 1,8
Oplagsdato:
12 okt 2017

Retail Management, Global Edition

Engelsk
Paperback 2017
Format:

Bog beskrivelse

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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Specifikationer
Sprog:
Engelsk
Sider:
594
ISBN-13:
9781292214672
Indbinding:
Paperback
Udgave:
13
ISBN-10:
1292214678
Kategori:
Udg. Dato:
12 okt 2017
Størrelse i cm:
21,7 x 27,6 x 1,8
Oplagsdato:
12 okt 2017
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