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Retail Marketing
Engelsk
Bogcover for Retail Marketing af Dennis Adcock, Malcolm Sullivan, 9781861526021
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781861526021
Indbinding:
Paperback
ISBN-10:
1861526024
Kategori:
Udg. Dato:
28 mar 2002
Størrelse i cm:
24,4 x 18,9 x 2,2
Oplagsdato:
28 mar 2002
Paperback 2002
Format:

Bog beskrivelse
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the ''virtual'' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.
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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781861526021
Indbinding:
Paperback
ISBN-10:
1861526024
Kategori:
Udg. Dato:
28 mar 2002
Størrelse i cm:
24,4 x 18,9 x 2,2
Oplagsdato:
28 mar 2002
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