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Retail Marketing Management

- The 5 Es of Retailing
Engelsk Paperback

Retail Marketing Management

- The 5 Es of Retailing
Engelsk Paperback

429 kr
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Om denne bog

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Product detaljer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781526446855
Indbinding:
Paperback
Udgave:
ISBN-10:
1526446855
Udg. Dato:
28 dec 2018
Længde:
14mm
Bredde:
240mm
Højde:
170mm
Forlag:
Sage Publications Ltd
Oplagsdato:
28 dec 2018
Forfatter(e):
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