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Retail Marketing
Engelsk
Bogcover for Retail Marketing af Sean Ennis, 9780077157654
Specifikationer
Sprog:
Engelsk
Sider:
418
ISBN-13:
9780077157654
Indbinding:
Paperback
ISBN-10:
0077157656
Udg. Dato:
16 okt 2015
Størrelse i cm:
26,4 x 19,6 x 1,6
Oplagsdato:
16 okt 2015
Forfatter(e):

Retail Marketing

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition, are considered.

Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

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Specifikationer
Sprog:
Engelsk
Sider:
418
ISBN-13:
9780077157654
Indbinding:
Paperback
ISBN-10:
0077157656
Udg. Dato:
16 okt 2015
Størrelse i cm:
26,4 x 19,6 x 1,6
Oplagsdato:
16 okt 2015
Forfatter(e):
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