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Rethinking Innovation and Design for Emerging Markets
- Inside the Renault Kwid Project
Engelsk
Bogcover for Rethinking Innovation and Design for Emerging Markets af Yannick Lung, Bernard Jullien, Christophe Midler, 9781032476827
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781032476827
Indbinding:
Paperback
ISBN-10:
1032476826
Kategori:
Udg. Dato:
21 jan 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 jan 2023

Rethinking Innovation and Design for Emerging Markets

- Inside the Renault Kwid Project
Engelsk
Paperback 2023
Format:

Bog beskrivelse

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781032476827
Indbinding:
Paperback
ISBN-10:
1032476826
Kategori:
Udg. Dato:
21 jan 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 jan 2023
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