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Rethinking Innovation and Design for Emerging Markets
- Inside the Renault Kwid Project
Engelsk
Bogcover for Rethinking Innovation and Design for Emerging Markets af Yannick Lung, Bernard Jullien, Christophe Midler, 9781138037205
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781138037205
Indbinding:
Hardback
ISBN-10:
1138037206
Kategori:
Udg. Dato:
15 maj 2017
Størrelse i cm:
16,1 x 24,1 x 1,7
Oplagsdato:
15 maj 2017

Rethinking Innovation and Design for Emerging Markets

- Inside the Renault Kwid Project
Engelsk
Hardback 2017
Format:

Bog beskrivelse

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781138037205
Indbinding:
Hardback
ISBN-10:
1138037206
Kategori:
Udg. Dato:
15 maj 2017
Størrelse i cm:
16,1 x 24,1 x 1,7
Oplagsdato:
15 maj 2017
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