Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Revealing the Corporation
- Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Engelsk
Bogcover for Revealing the Corporation af , 9780415284219
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780415284219
Indbinding:
Paperback
ISBN-10:
041528421X
Udg. Dato:
13 mar 2003
Størrelse i cm:
24,4 x 17,5 x 1,9
Oplagsdato:
13 mar 2003

Revealing the Corporation

- Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Engelsk
Paperback 2003
Format:

Bog beskrivelse

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.

Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor''s guide: http://cw.routledge.com/textbooks/041528421X/.

This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.

... Vis mere

Hos Booktok
527 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780415284219
Indbinding:
Paperback
ISBN-10:
041528421X
Udg. Dato:
13 mar 2003
Størrelse i cm:
24,4 x 17,5 x 1,9
Oplagsdato:
13 mar 2003
Finder produkter...
Kategori sammenhænge