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Revenue Management and Pricing
- Case Studies and Applications
Engelsk
Bogcover for Revenue Management and Pricing af Ian Yeoman, Una McMahon-Beattie, 9781844800629
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781844800629
Indbinding:
Paperback
ISBN-10:
1844800628
Udg. Dato:
29 jan 2004
Størrelse i cm:
24,2 x 18,7 x 1,3
Oplagsdato:
29 jan 2004

Revenue Management and Pricing

- Case Studies and Applications
Engelsk
Paperback 2004
Format:

Bog beskrivelse
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781844800629
Indbinding:
Paperback
ISBN-10:
1844800628
Udg. Dato:
29 jan 2004
Størrelse i cm:
24,2 x 18,7 x 1,3
Oplagsdato:
29 jan 2004
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