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Reverse Entrepreneurship in Latin America
- Internationalization from Emerging Markets to Developed Economies
Engelsk
Bogcover for Reverse Entrepreneurship in Latin America af , 9783319944654
Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9783319944654
Indbinding:
Hardback
ISBN-10:
3319944657
Udg. Dato:
22 sep 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
22 sep 2018

Reverse Entrepreneurship in Latin America

- Internationalization from Emerging Markets to Developed Economies
Engelsk
Hardback 2018
Format:

Bog beskrivelse

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.


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Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9783319944654
Indbinding:
Hardback
ISBN-10:
3319944657
Udg. Dato:
22 sep 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
22 sep 2018
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