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Review of Marketing Research
- Special Issue - Marketing Legends
Engelsk Hardback
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Review of Marketing Research

- Special Issue - Marketing Legends
Engelsk Hardback

1.054 kr
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Om denne bog
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Product detaljer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780857248978
Indbinding:
Hardback
Udgave:
ISBN-10:
0857248979
Udg. Dato:
21 jul 2011
Længde:
33mm
Bredde:
157mm
Højde:
235mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
21 jul 2011
Forfatter(e):
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