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Rhetorical and Critical Approaches to Public Relations II
Engelsk
Bogcover for Rhetorical and Critical Approaches to Public Relations II af , 9780805864243
Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780805864243
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0805864245
Kategori:
PR
Udg. Dato:
19 feb 2009
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
19 feb 2009
Genre:

Rhetorical and Critical Approaches to Public Relations II

Engelsk
Paperback 2009
Format:

Bog beskrivelse

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition''s contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780805864243
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0805864245
Kategori:
PR
Udg. Dato:
19 feb 2009
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
19 feb 2009
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