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Ricard
- 90 Years of Iconic Objects
Engelsk
Bogcover for Ricard af Olivier Moritz, Guillaume Picon, 9782226500007
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9782226500007
Indbinding:
Hardback
ISBN-10:
2226500006
Udg. Dato:
12 jan 2026
Størrelse i cm:
28,0 x 26,0
Forlag:
Oplagsdato:
12 jan 2026
Hardback 2026
Format:

Bog beskrivelse

This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.

From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard’s history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis “Garçon ! A Ricard” to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)… Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans!

After revisiting the history of Ricard “the real pastis from Marseille” and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns. 

Text in English and French.

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Udkommer 12-01-2026

Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9782226500007
Indbinding:
Hardback
ISBN-10:
2226500006
Udg. Dato:
12 jan 2026
Størrelse i cm:
28,0 x 26,0
Forlag:
Oplagsdato:
12 jan 2026
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