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Rivalry and Group Behavior Among Consumers and Brands
- Comparisons In and Out of the Sport Context
Engelsk
Bogcover for Rivalry and Group Behavior Among Consumers and Brands af Cody T. Havard, 9783030852443
Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9783030852443
Indbinding:
Hardback
ISBN-10:
303085244X
Kategori:
Udg. Dato:
18 sep 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
18 sep 2021
Forfatter(e):

Rivalry and Group Behavior Among Consumers and Brands

- Comparisons In and Out of the Sport Context
Engelsk
Hardback 2021
Format:

Bog beskrivelse
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
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Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9783030852443
Indbinding:
Hardback
ISBN-10:
303085244X
Kategori:
Udg. Dato:
18 sep 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
18 sep 2021
Forfatter(e):
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