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Routledge Handbook of Sport Management
Engelsk
Bogcover for Routledge Handbook of Sport Management af , 9781138777255
Specifikationer
Sprog:
Engelsk
Sider:
492
ISBN-13:
9781138777255
Indbinding:
Paperback
ISBN-10:
1138777250
Udg. Dato:
28 mar 2014
Størrelse i cm:
17,4 x 24,5 x 2,6
Oplagsdato:
28 mar 2014

Routledge Handbook of Sport Management

Engelsk
Paperback 2014
Format:

Bog beskrivelse

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:

  • managing performance
  • marketing
  • human resource management
  • the economics and finance of sport
  • strategy
  • managing change
  • governance of sports organizations
  • customer relations
  • branding and retail.
  • With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

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Specifikationer
Sprog:
Engelsk
Sider:
492
ISBN-13:
9781138777255
Indbinding:
Paperback
ISBN-10:
1138777250
Udg. Dato:
28 mar 2014
Størrelse i cm:
17,4 x 24,5 x 2,6
Oplagsdato:
28 mar 2014
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