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Routledge Handbook of Wine Tourism

Engelsk Paperback

Routledge Handbook of Wine Tourism

Engelsk Paperback
Tjek vores konkurrenters priser

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.

Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.

Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.

Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

Produktdetaljer
Sprog: Engelsk
Sider: 760
ISBN-13: 9780367698645
Indbinding: Paperback
Udgave:
ISBN-10: 0367698641
Udg. Dato: 26 aug 2024
Længde: 44mm
Bredde: 176mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 26 aug 2024
Forfatter(e):
Forfatter(e)


Kategori Levnedsmiddelteknologi


ISBN-13 9780367698645


Sprog Engelsk


Indbinding Paperback


Sider 760


Udgave


Længde 44mm


Bredde 176mm


Højde 245mm


Udg. Dato 26 aug 2024


Oplagsdato 26 aug 2024


Forlag Taylor & Francis Ltd

Kategori sammenhænge