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Sales Promotion Decision Making
- Concepts, Principles, and Practice
Engelsk
Bogcover for Sales Promotion Decision Making af Steve Ogden-Barnes, Stella Minahan, 9781631570476
Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9781631570476
Indbinding:
Paperback
ISBN-10:
1631570471
Kategori:
Udg. Dato:
30 jan 2015
Størrelse i cm:
22,8 x 15,2 x 0,8
Oplagsdato:
30 jan 2015

Sales Promotion Decision Making

- Concepts, Principles, and Practice
Engelsk
Paperback 2015
Format:

Bog beskrivelse
A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.
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Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9781631570476
Indbinding:
Paperback
ISBN-10:
1631570471
Kategori:
Udg. Dato:
30 jan 2015
Størrelse i cm:
22,8 x 15,2 x 0,8
Oplagsdato:
30 jan 2015
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