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Scenario Planning and Tourism Futures
- Theory Building, Methodologies and Case Studies
Engelsk Paperback

Scenario Planning and Tourism Futures

- Theory Building, Methodologies and Case Studies
Engelsk Paperback

364 kr
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Om denne bog

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

Product detaljer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9781845418861
Indbinding:
Paperback
Udgave:
ISBN-10:
1845418867
Udg. Dato:
10 dec 2024
Længde:
18mm
Bredde:
155mm
Højde:
232mm
Forlag:
Channel View Publications Ltd
Oplagsdato:
10 dec 2024
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