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Science Business
- The Promise, the Reality, and the Future of Biotech
Af: Gary P. Pisano
Engelsk
Bogcover for Science Business af Gary P. Pisano, 9781591398400
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781591398400
Indbinding:
Hardback
ISBN-10:
1591398401
Kategori:
Udg. Dato:
1 nov 2006
Størrelse i cm:
23,8 x 16,0 x 2,4
Forlag:
Oplagsdato:
1 nov 2006
Forfatter(e):
Genre:

Science Business

- The Promise, the Reality, and the Future of Biotech
Af: Gary P. Pisano
Engelsk
Hardback 2006
Format:
Hardback
Bog beskrivelse
Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotech''s problems; he offers the most sophisticated analysis yet on how the industry works. And he provides clear prescriptions for companies, investors, and policy makers seeking ways to improve the industry''s performance. According to Pisano, the biotech industry''s problems stem from its special character as a science-based business. This character poses three unique business challenges: how to finance highly risky investments under profound uncertainty and long time horizons for R&D, how to learn rapidly enough to keep pace with advances in drug science knowledge, and how to integrate capabilities across a broad spectrum of scientific and technological knowledge bases.The key to fixing the industry? Business models, organisational structures, and financing arrangements that place greater emphasis on integration and long-term learning over shorter—term ''monetisation'' of intellectual property. Pisano maintains that all industry players—biotech firms, investors, universities, pharmaceutical companies, government regulators—can play a role in righting the industry. The payoff? Valuable improvements in health care, and a shinier future for human well-being.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781591398400
Indbinding:
Hardback
ISBN-10:
1591398401
Kategori:
Udg. Dato:
1 nov 2006
Størrelse i cm:
23,8 x 16,0 x 2,4
Forlag:
Oplagsdato:
1 nov 2006
Forfatter(e):
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