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Segmentation, Revenue Management and Pricing Analytics
Engelsk
Bogcover for Segmentation, Revenue Management and Pricing Analytics af Tudor Bodea, Mark Ferguson, 9780415898331
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9780415898331
Indbinding:
Paperback
ISBN-10:
0415898331
Udg. Dato:
12 mar 2014
Størrelse i cm:
24,6 x 17,5 x 1,8
Oplagsdato:
12 mar 2014
Forfatter(e):

Segmentation, Revenue Management and Pricing Analytics

Engelsk
Paperback 2014
Format:

Bog beskrivelse

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

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Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9780415898331
Indbinding:
Paperback
ISBN-10:
0415898331
Udg. Dato:
12 mar 2014
Størrelse i cm:
24,6 x 17,5 x 1,8
Oplagsdato:
12 mar 2014
Forfatter(e):
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