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Selling and Negotiation Skills
- A Pragmatic Approach
Engelsk Paperback
Selling and Negotiation Skills
- A Pragmatic Approach
Engelsk Paperback

470 kr
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Om denne bog

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.

The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and compatible with emerging business models and technologies. Businesses worldwide are adapting to changing consumer behaviour and focusing on more sustainable and future-ready selling and negotiation strategies. Richly illustrated with examples from diverse domains and real-life situations for an easy understanding of the subject, this book looks at

  • strategies, tactics and styles for negotiation and the tools or technologies used for effectively selling;
  • business cases and scenarios that illustrate the direct application of concepts, making the book practical, accessible and relevant and
  • customer-centric selling and negotiation strategies, processes and approaches.

A valuable companion for students, teachers, research scholars and professionals working in sales, business and management, this revised edition will also be of interest to those working in the areas of global business and trade, international affairs, marketing and economics.

Product detaljer
Sprog:
Engelsk
Sider:
322
ISBN-13:
9781032886800
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032886803
Kategori:
Udg. Dato:
17 okt 2024
Længde:
22mm
Bredde:
157mm
Højde:
233mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
17 okt 2024
Forfatter(e):
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