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Selling The Invisible
- A Field Guide to Modern Marketing
Engelsk Paperback

Selling The Invisible

- A Field Guide to Modern Marketing
Engelsk Paperback

159 kr
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Om denne bog
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don''ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.


Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780446672313
Indbinding:
Paperback
Udgave:
ISBN-10:
0446672319
Udg. Dato:
3 maj 2012
Længde:
18mm
Bredde:
126mm
Højde:
190mm
Forlag:
Little, Brown & Company
Oplagsdato:
3 maj 2012
Forfatter(e):
Oversætter:
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