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Sensory Marketing
- Research on the Sensuality of Products
Engelsk
Bogcover for Sensory Marketing af , 9781841698892
Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9781841698892
Indbinding:
Paperback
ISBN-10:
184169889X
Udg. Dato:
16 dec 2009
Størrelse i cm:
22,8 x 15,4 x 2,1
Oplagsdato:
16 dec 2009

Sensory Marketing

- Research on the Sensuality of Products
Engelsk
Paperback 2009
Format:

Bog beskrivelse
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
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Specifikationer
Sprog:
Engelsk
Sider:
426
ISBN-13:
9781841698892
Indbinding:
Paperback
ISBN-10:
184169889X
Udg. Dato:
16 dec 2009
Størrelse i cm:
22,8 x 15,4 x 2,1
Oplagsdato:
16 dec 2009
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