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Service Industries Marketing
- New Approaches
Engelsk
Bogcover for Service Industries Marketing af , 9780714644394
Specifikationer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9780714644394
Indbinding:
Paperback
ISBN-10:
0714644390
Udg. Dato:
1 aug 1998
Størrelse i cm:
21,5 x 14,6
Oplagsdato:
1 aug 1998

Service Industries Marketing

- New Approaches
Engelsk
Paperback 1998
Format:

Bog beskrivelse
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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Specifikationer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9780714644394
Indbinding:
Paperback
ISBN-10:
0714644390
Udg. Dato:
1 aug 1998
Størrelse i cm:
21,5 x 14,6
Oplagsdato:
1 aug 1998
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