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Service Marketing Communications
Engelsk Paperback
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Service Marketing Communications
Engelsk Paperback

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Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product detaljer
Sprog:
Engelsk
Sider:
82
ISBN-13:
9781944659219
Indbinding:
Paperback
Udgave:
ISBN-10:
1944659218
Kategori:
Udg. Dato:
14 okt 2017
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Inc (USA)
Oplagsdato:
14 okt 2017
Forfatter(e):
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