Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Services Management
- Pearson New International Edition
Engelsk
Bogcover for Services Management af Jay Kandampully, Pearson Education, 9781292042916
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781292042916
Indbinding:
Paperback
ISBN-10:
1292042915
Kategori:
Udg. Dato:
8 nov 2013
Størrelse i cm:
27,6 x 21,6 x 1,3
Oplagsdato:
8 nov 2013

Services Management

- Pearson New International Edition
Engelsk
Paperback 2013
Format:

Bog beskrivelse

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

... Vis mere

Forlags Vejl. pris
733,97 kr
Hos Booktok
681 kr
spar 7%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781292042916
Indbinding:
Paperback
ISBN-10:
1292042915
Kategori:
Udg. Dato:
8 nov 2013
Størrelse i cm:
27,6 x 21,6 x 1,3
Oplagsdato:
8 nov 2013
Finder produkter...
Kategori sammenhænge