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Services Management
- Pearson New International Edition
Engelsk Paperback
Services Management
- Pearson New International Edition
Engelsk Paperback

621 kr
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Om denne bog

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

Product detaljer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781292042916
Indbinding:
Paperback
Udgave:
ISBN-10:
1292042915
Kategori:
Udg. Dato:
1 nov 2013
Længde:
13mm
Bredde:
216mm
Højde:
276mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 nov 2013
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