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Services Marketing and Management
Engelsk
Bogcover for Services Marketing and Management af Audrey Gilmore, 9780761941583
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780761941583
Indbinding:
Paperback
ISBN-10:
0761941584
Udg. Dato:
15 maj 2003
Størrelse i cm:
24,1 x 17,1 x 1,3
Oplagsdato:
15 maj 2003
Forfatter(e):

Services Marketing and Management

Engelsk
Paperback 2003
Format:

Bog beskrivelse
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.

Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.

This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780761941583
Indbinding:
Paperback
ISBN-10:
0761941584
Udg. Dato:
15 maj 2003
Størrelse i cm:
24,1 x 17,1 x 1,3
Oplagsdato:
15 maj 2003
Forfatter(e):
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