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Services Marketing B&W
Engelsk
Bogcover for Services Marketing B&W af Emma Wood, John Bateson, K. Hoffman, 9781473709126
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781473709126
Indbinding:
Paperback
ISBN-10:
1473709121
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
3,4 x 19,0 x 24,6
Oplagsdato:
15 apr 2009
Genre:

Services Marketing B&W

Engelsk
Paperback 2009
Format:

Bog beskrivelse
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781473709126
Indbinding:
Paperback
ISBN-10:
1473709121
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
3,4 x 19,0 x 24,6
Oplagsdato:
15 apr 2009
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