Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Services Marketing
Engelsk
Bogcover for Services Marketing af William Chitty, David Gray, Steven D'Alessandro, Andrew Hughes, 9780190303167
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780190303167
Indbinding:
Paperback
ISBN-10:
0190303166
Kategori:
Udg. Dato:
22 maj 2019
Størrelse i cm:
20,3 x 24,6 x 2,0
Oplagsdato:
22 maj 2019

Services Marketing

Engelsk
Paperback 2019
Format:

Bog beskrivelse
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.
... Vis mere

Forlags Vejl. pris
978,65 kr
Hos Booktok
825 kr
spar 16%
Læg i kurv nu
Sikker betaling
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780190303167
Indbinding:
Paperback
ISBN-10:
0190303166
Kategori:
Udg. Dato:
22 maj 2019
Størrelse i cm:
20,3 x 24,6 x 2,0
Oplagsdato:
22 maj 2019
Finder produkter...
Kategori sammenhænge