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Signaling Family Firm Identity
- Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
Engelsk
Bogcover for Signaling Family Firm Identity af Sandra Wolf, 9783658206710
Specifikationer
Sprog:
Engelsk
Sider:
163
ISBN-13:
9783658206710
Indbinding:
Paperback
ISBN-10:
3658206713
Udg. Dato:
17 jan 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
17 jan 2018
Forfatter(e):

Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
Engelsk
Paperback 2018
Format:

Bog beskrivelse
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
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Specifikationer
Sprog:
Engelsk
Sider:
163
ISBN-13:
9783658206710
Indbinding:
Paperback
ISBN-10:
3658206713
Udg. Dato:
17 jan 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
17 jan 2018
Forfatter(e):
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