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Small Business
- Creating Value Through Entrepreneurship
Engelsk Paperback
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Small Business
- Creating Value Through Entrepreneurship
Engelsk Paperback

1.041 kr
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Om denne bog
Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.
Product detaljer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781119591771
Indbinding:
Paperback
Udgave:
ISBN-10:
1119591775
Udg. Dato:
11 nov 2021
Længde:
20mm
Bredde:
394mm
Højde:
218mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
11 nov 2021
Forfatter(e):
Kategori sammenhænge