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Smart Retailing
- Technologies and Strategies
Engelsk
Bogcover for Smart Retailing af Charles Dennis, Eleonora Pantano, 9783030126070
Specifikationer
Sprog:
Engelsk
Sider:
109
ISBN-13:
9783030126070
Indbinding:
Hardback
ISBN-10:
3030126072
Udg. Dato:
12 mar 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
12 mar 2019

Smart Retailing

- Technologies and Strategies
Engelsk
Hardback 2019
Format:

Bog beskrivelse

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ''smart'' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

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Specifikationer
Sprog:
Engelsk
Sider:
109
ISBN-13:
9783030126070
Indbinding:
Hardback
ISBN-10:
3030126072
Udg. Dato:
12 mar 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
12 mar 2019
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