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Social Customer Relationship Management
- Fundamentals, Applications, Technologies
Engelsk Paperback
Social Customer Relationship Management
- Fundamentals, Applications, Technologies
Engelsk Paperback

431 kr
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Om denne bog
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.

In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Product detaljer
Sprog:
Engelsk
Sider:
115
ISBN-13:
9783030233457
Indbinding:
Paperback
Udgave:
ISBN-10:
3030233456
Kategori:
Udg. Dato:
13 sep 2020
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
13 sep 2020
Forfatter(e):
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