Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Social Innovation and New Business Models
- Creating Shared Value in Low-Income Markets
Engelsk Paperback
Social Innovation and New Business Models
- Creating Shared Value in Low-Income Markets
Engelsk Paperback

573 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.
Product detaljer
Sprog:
Engelsk
Sider:
80
ISBN-13:
9783642321498
Indbinding:
Paperback
Udgave:
ISBN-10:
3642321496
Udg. Dato:
7 aug 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
7 aug 2012
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge