Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Social Marketing Casebook
Engelsk
Bogcover for Social Marketing Casebook af Rowena Merritt, Jeff French, Lucy Reynolds, 9780857025449
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780857025449
Indbinding:
Paperback
ISBN-10:
0857025449
Kategori:
Udg. Dato:
3 okt 2011
Størrelse i cm:
24,1 x 17,2 x 1,7
Oplagsdato:
3 okt 2011

Social Marketing Casebook

Engelsk
Paperback 2011
Format:

Bog beskrivelse
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:

- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.

- An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions;

- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and

- Academic exercises, discussion questions and references to reinforce student learning.

This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

... Vis mere

Forlags Vejl. pris
559,19 kr
Hos Booktok
489 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780857025449
Indbinding:
Paperback
ISBN-10:
0857025449
Kategori:
Udg. Dato:
3 okt 2011
Størrelse i cm:
24,1 x 17,2 x 1,7
Oplagsdato:
3 okt 2011
Finder produkter...
Kategori sammenhænge