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Social Media and Crisis Communication
Engelsk
Bogcover for Social Media and Crisis Communication af , 9780367489007
Specifikationer
Sprog:
Engelsk
Sider:
406
ISBN-13:
9780367489007
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0367489007
Kategori:
PR
Udg. Dato:
25 feb 2022
Størrelse i cm:
15,1 x 22,7 x 3,2
Oplagsdato:
25 feb 2022

Social Media and Crisis Communication

Engelsk
Paperback 2022
Format:

Bog beskrivelse

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.

Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.

A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

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Specifikationer
Sprog:
Engelsk
Sider:
406
ISBN-13:
9780367489007
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0367489007
Kategori:
PR
Udg. Dato:
25 feb 2022
Størrelse i cm:
15,1 x 22,7 x 3,2
Oplagsdato:
25 feb 2022
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