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Social Media for Fashion Marketing
- Storytelling in a Digital World
Engelsk Paperback

Social Media for Fashion Marketing

- Storytelling in a Digital World
Engelsk Paperback

378 kr
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Om denne bog

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media











Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781474233323
Indbinding:
Paperback
Udgave:
ISBN-10:
1474233325
Udg. Dato:
9 feb 2017
Længde:
20mm
Bredde:
210mm
Højde:
269mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
9 feb 2017
Forfatter(e):
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