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Social Media in Business & Governance
Engelsk
Bogcover for Social Media in Business & Governance af K M Shrivastava, 9788120781740
Specifikationer
Sprog:
Engelsk
Sider:
267
ISBN-13:
9788120781740
Indbinding:
Paperback
ISBN-10:
8120781740
Udg. Dato:
1 dec 2013
Størrelse i cm:
14,2 x 21,5 x 1,4
Oplagsdato:
1 dec 2013
Forfatter(e):
Paperback 2013
Format:

Bog beskrivelse
Social Media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don''t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication.
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Specifikationer
Sprog:
Engelsk
Sider:
267
ISBN-13:
9788120781740
Indbinding:
Paperback
ISBN-10:
8120781740
Udg. Dato:
1 dec 2013
Størrelse i cm:
14,2 x 21,5 x 1,4
Oplagsdato:
1 dec 2013
Forfatter(e):
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