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Social Media in Travel, Tourism and Hospitality
- Theory, Practice and Cases
Engelsk
Bogcover for Social Media in Travel, Tourism and Hospitality af Evangelos Christou, 9781138247598
Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781138247598
Indbinding:
Paperback
ISBN-10:
1138247596
Udg. Dato:
9 sep 2016
Størrelse i cm:
15,5 x 23,3 x 2,7
Oplagsdato:
9 sep 2016
Forfatter(e):

Social Media in Travel, Tourism and Hospitality

- Theory, Practice and Cases
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
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Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781138247598
Indbinding:
Paperback
ISBN-10:
1138247596
Udg. Dato:
9 sep 2016
Størrelse i cm:
15,5 x 23,3 x 2,7
Oplagsdato:
9 sep 2016
Forfatter(e):
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