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Social Media Management
- Technologies and Strategies for Creating Business Value
Engelsk Hardback

Social Media Management

- Technologies and Strategies for Creating Business Value
Engelsk Hardback

613 kr
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6 - 8 hverdage

Om denne bog

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Product detaljer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9783319219899
Indbinding:
Hardback
Udgave:
ISBN-10:
3319219898
Udg. Dato:
24 sep 2015
Længde:
22mm
Bredde:
161mm
Højde:
243mm
Forlag:
Springer International Publishing AG
Oplagsdato:
24 sep 2015
Forfatter(e):
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